The Competition and Markets Authority (CMA) has issued a Final Infringement Notice to Gold’s Gym (UK) Limited, trading as Gold’s Gym, imposing a financial penalty of £45,000. This penalty was for infringing consumer protection law concerning the presentation of mandatory fees.
The investigation, which began on 17 November 2025, focused on whether mandatory fees were included in the total price shown to consumers at the start of the purchase process. The penalty includes a 40% reduction due to the company settling the case, admitting infringements, and agreeing to a streamlined administrative procedure.
As part of the settlement, Gold’s Gym (UK) Limited will refund joining fees to affected consumers. The company is also required to report back to the CMA over the next year with updates on the refund process.