Google has introduced a new 'Preferred Sources' button for online publishers, available from Thursday, 20 August 2026. This feature allows readers to mark a publisher's website as a "favorite source" to be highlighted across Google Search, Discover, and Google News.
The tech giant stated that the new interactive button is intended for publishers to embed on their own websites. This initiative follows Google's earlier rollout of Preferred Sources in May for its AI experiences, including AI Mode and AI Overviews, and its prior availability in Top Stories.
Google indicated that becoming a preferred source can increase traffic to publishers' websites. The company's studies found that users are twice as likely to click on a preferred source when available. Additionally, Google announced that readers will soon be able to customise their Discover feed in the Google app using natural language commands, and Android users will be able to customise audio daily briefings in the Google News app.