Google is to remove user-generated reviews and star ratings for primary and secondary schools across the UK and Ireland from its Maps platform, following a high-profile campaign by a Merseyside deputy headteacher. The decision marks a significant policy shift and comes after Justin Cowley's persistent efforts to address concerns over misleading or unhelpful online comments.
Cowley, deputy head at Mendell Primary School in Bromborough, Wirral, initiated a petition highlighting the issue of outdated or spiteful reviews. He welcomed Google's decision as a "small win", which he believes will help parents make more informed choices when researching local schools. Currently, a search for a school on Google often displays a panel linking to Google Maps reviews and star ratings - making these the first point of reference for prospective parents.
Although Google stated in 2019 that it would no longer permit new reviews for schools, this ban had been inconsistently enforced, with some schools still receiving new comments. Reviews posted prior to the 2019 ban remained visible, some for six years or more. The company's latest announcement confirms a full and enforced ban on reviews, stating: "Existing reviews or ratings for your school will be removed, and users will not be able to submit new reviews or ratings."
A Google spokesperson explained that the change was made due to "consistent off-topic and harmful reviews" on schools in the UK and Ireland. The comprehensive removal will apply to thousands of schools, addressing concerns over their public perception being unfairly influenced by unverified opinions. However, this change does not extend to preschools or university listings.
Cowley expressed his satisfaction with the outcome, telling Schools Week that the core objective was a "level playing field" for schools. He explained that the aim was for them to be judged fairly, enabling parents to make choices based on current and reliable information, rather than outdated opinions.