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Google Photos virtual closet rolls out to iOS and Android

Google's AI-powered virtual closet feature is now available to all Android and iOS users in the US, Brazil and India. It builds a digital wardrobe from photos of outfits.

  • The feature is now available to everyone in the US, Brazil and India on both iOS and Android.
  • Android users gained access first, starting in June.
  • Google says data about how users dress is not shared with third parties such as retailers.

Google's AI-powered virtual closet feature, which turns photos of outfits into a digital wardrobe, is now available to all Android and iOS users in the US, Brazil and India. The company first announced the feature earlier this year with plans to begin the rollout in the summer.

Android users gained access first, starting in June. The feature uses AI to create a copy of a user's wardrobe based on the items they wore in their photos. Within the app, users can filter items by category, such as tops, bottoms and jewellery, then mix and match them to create different outfits.

Google says the feature is designed to assist the user, and that data about how they dress or what they wear is not shared with third parties, such as retailers.

The broader rollout arrives alongside other Google Photos updates. These include a way to select, brighten and share photos using a single prompt in Gemini Spark, an upgraded markup tool, and more Remix templates that use AI to transform photos. The Gemini Spark feature requires a Google AI Pro or Ultra subscription in the US.

With Markup, users can use a redacting pen to blur sensitive information such as licence plates, access precise thickness sliders for custom sketches, and pick from different fonts when adding text to photos. Android users also get new photo filters called Moods, which give images different looks, such as 35mm film and 2000s digicam.

Why this matters: The feature brings an AI-organised digital wardrobe to a wider set of users, while Google states that clothing data is not shared with third parties.

What this means for you: Users in the US, Brazil and India can now access the virtual closet on iOS and Android, and can filter and combine wardrobe items within the app.

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