Google has unveiled the Pixel Tag, a $29 item tracker designed to compete with Apple's AirTag. The announcement came at the company's livestreamed 'Made by Google '26' event on Wednesday, alongside the Pixel 11 smartphone lineup.
The Pixel Tag uses Google's Find Hub network, which relies on Android devices worldwide to help locate lost items. Users can ring the tag from their phone or directly from a Pixel Watch.
Unlike the round AirTag, the Pixel Tag is oval-shaped, measuring 1.1 inches wide, 1.8 inches high, and 0.2 inches thick. It weighs 0.4 ounces with the battery, similar to the AirTag's 0.39 ounces. Both devices have an IP67 rating for water and dust resistance.
The Pixel Tag supports Bluetooth and Ultra Wideband for precision finding, but does not include NFC. It has a built-in speaker and runs on a user-replaceable CR2032 coin cell battery, which lasts about a year.
The Pixel Tag will be available for purchase on November 11, 2026, priced at $29 for a single tag or $99 for a four-pack.