Finding ways to keep kids active over summer can be a daunting task for many parents. As the school break approaches, new data suggests that nearly nine in ten (88%) families are worried about their children's activity levels during this period. With regular routines disrupted and structured activities like PE lessons halted, it's little wonder many are concerned that their youngsters will struggle to get enough exercise.
In response to these concerns, the government is reaffirming its support for Joe Wicks MBE's animated fitness series 'Activate'. This initiative aims to provide a fun and accessible way for children – and their families – to stay active over summer. The series, now in its second year, features 18 short episodes of engaging exercises set to popular music, including squats, running on the spot, and star jumps.
The series, which was initially funded by the Department of Health and Social Care, has already shown promise. Last summer's launch saw nearly 60,000 hours of active time generated among families who took part in the programme. 'Activate' is designed to be flexible and accommodating for busy family schedules, breaking up sedentary time with accessible, strength-based exercises.
As part of its ongoing efforts to promote physical activity among children, the government has pledged to continue supporting initiatives like 'Activate'. In line with the updated UK Chief Medical Officers’ Physical Activity Guidelines, the series aims to encourage families to build regular exercise into their daily routines. With episodes available on BBC iPlayer and CBeebies, this free resource is accessible for all.
The Department of Health and Social Care has reaffirmed its commitment to children's well-being, with Secretary of State James Murray stating that helping families establish active lifestyles is "an important part of giving every child the best possible start in life". Joe Wicks MBE also highlighted the importance of making movement fun and easy for families, saying: "We want to make it simple for parents to give their kids a great foundation for lifelong health." With nearly nine in ten families worried about their children's activity levels over summer, 'Activate' offers a welcome boost – providing free, fun, and accessible content that can be easily incorporated into daily routines.