Graphic Packaging, a global leader in paper-based packaging, has announced the launch of a new uncoated recycled paperboard grade designed for the UK market. The product, which is made from recycled fibres, is intended to meet rising demand from food brands and retailers seeking to reduce plastic use and improve recyclability.
The new grade is expected to be used for items such as dry food cartons, takeaway boxes, and other consumer goods packaging. According to the company, the board offers high strength and printability while maintaining a lower environmental footprint compared to virgin fibre alternatives.
This launch comes amid tightening regulations in the UK and EU around single-use plastics and packaging waste. The UK government’s extended producer responsibility scheme, which came into effect in phases from 2024, places greater financial liability on companies that use non-recyclable packaging. As a result, many food producers and retailers are actively seeking certified recycled materials.
Industry analysts note that the move by Graphic Packaging reflects a broader trend across the packaging sector. With consumer awareness of sustainability at an all-time high, major supermarket chains and quick-service restaurant groups are increasingly specifying recycled content in their supply contracts. The uncoated nature of the board also simplifies the recycling process, as it avoids wax or plastic coatings that can contaminate waste streams.
For UK investors and pension holders with exposure to the packaging sector, this development underscores the strategic pivot toward circular economy models. Companies that invest early in recycled fibre capacity may be better positioned as regulatory pressure intensifies and input costs for virgin pulp remain volatile. However, as with any market shift, long-term profitability will depend on cost management and the pace of adoption by end users.