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Grok declines EU AI content watermarking pledge, rivals sign up

Elon Musk's xAI, the company behind Grok, has refused to sign a European Union-led initiative to watermark AI-generated content, unlike other major AI firms.

  • xAI was the only major large language model maker to decline the EU-led move for AI content traceability.
  • Anthropic, Google, OpenAI, Microsoft, Meta, and Mistral have signed up to the charter.
  • Anthropic's Claude models will embed invisible, machine-readable watermarks into generated text globally.

Elon Musk's Grok is set to avoid rivals' plans to watermark all artificially-generated content, after xAI refused to sign a European Union-led initiative aimed at making AI content traceable. xAI was the only major large language model maker to shun this move to tighten AI transparency rules.

In contrast, Claude-maker Anthropic announced plans on Monday to place machine-readable signals indicating text was generated using its model. The company stated its machines would "mark AI-generated content from day one" as part of its commitment to the EU's AI Act. Other AI firms, including Microsoft, Meta, and Mistral, also signed the charter.

OpenAI has indicated its goal is to expand existing content provenance measures to text, suggesting ChatGPT will follow Claude in making its written output easier to identify. Google is also expected to introduce measures for AI-generated content under the code, though specific application to Gemini text is not yet detailed.

Despite not signing the code, xAI will still need to comply with applicable requirements under the EU AI Act. This means Grok could eventually be required to introduce its own system for marking AI-generated material.

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