The Guild of Property Professionals has launched a new webinar series designed to help estate agents understand and utilise artificial intelligence (AI). The programme, which began on 12 November 2026, will cover various aspects of AI, including its use in marketing, administration, public relations, and social media.
The series will also address important considerations such as data protection and compliance risks associated with AI. The Guild developed the training in response to increasing interest in AI among its members, who have shown differing levels of AI adoption across the industry.
While some agents are already using AI for daily tasks, others are unsure about which tools to adopt or how to use them effectively. Iain McKenzie, CEO of The Guild of Property Professionals, noted that AI has been a consistently discussed topic during their Regional Roundtable Tour.
Upcoming sessions include topics such as AI fundamentals, risks and compliance, AI for PR, and AI for social media. The Guild will also provide additional guidance and resources through its Members' Hub.