Halloween decorations and treats are reportedly appearing in stores as early as August, according to Los Angeles-based writer and humorist Dave Schilling. Schilling observed costumes, life-size skeletons, and various decorations on offer at Target, alongside massive candy bags at CVS.
The writer noted the presence of Halloween greeting cards, which he found particularly unusual for the holiday. Schilling expressed concern that this trend signifies a shift in the traditional timing of holiday seasons, suggesting that retailers may be influenced by consumer data.