A large-scale study of British values by Public First has found a consensus among voters on what it means to be British, identifying hard work, fair play, and community as key shared values. This agreement spans across various political parties, age groups, social classes, and regions.
Olivia Walsham, director of social policy at Public First, stated that these values represent Britain's moral compass, character, and binding element. The study, which polled 6,000 adults and involved 300 focus group participants, asked individuals to prioritise values, with "hard-working" topping the list, described as a British value by 70% of respondents.
Community was also highlighted, with 80% agreeing that Britain thrives when neighbours support each other. The concept of "fairness" was identified as a clear shared value, with citizens referencing queueing, the NHS, and playing by the rules as examples of British life at its best.
However, the research also revealed significant divisions, particularly concerning immigration, with half of respondents viewing its impact on the UK negatively. Despite three-quarters of the public believing in shared values, over 65% felt Britain is more divided than ever post-Brexit, and fewer than one in three felt hopeful about the UK's future.