Housing 21, one of the UK's largest not-for-profit providers of housing and care services for older people, has confirmed the appointment of Jane Holbrook as its new Board Chair. The organisation, which manages over 20,000 properties across England, announced the strategic leadership change as it continues to address the growing demand for specialist housing and care solutions for an ageing population.
Jane Holbrook brings a wealth of experience to the position, having held significant leadership roles across both the private and public sectors. Notably, she served as the Chief Financial Officer and later as the Managing Director of London at Landsec, one of the UK's largest commercial property companies. Her career also includes experience in public sector housing, offering a comprehensive understanding of the challenges and opportunities within the housing landscape.
This appointment comes at a pivotal time for the social housing sector in the UK. The demand for affordable and accessible housing for older people continues to rise, alongside increasing scrutiny on the quality and safety of social housing provision. Organisations like Housing 21 play a crucial role in delivering essential services, often relying on government funding, grants, and strategic partnerships to expand their offerings.
Housing 21's portfolio includes a significant number of Extra Care schemes, which combine independent living with on-site care and support. These models are increasingly seen as a vital component in enabling older people to live independently for longer, reducing pressure on NHS and social care services. Holbrook's leadership will be instrumental in guiding the organisation's strategy to meet these evolving needs and maintain its commitment to resident wellbeing.
The broader UK housing market continues to present a complex picture. While recent data from Rightmove indicated a slight dip in average asking prices nationally by 0.1% in May, bringing the average asking price to £372,297, regional variations remain significant. For instance, the North East has seen the strongest annual price growth at 5%, contrasting with a 1.2% decline in London. Mortgage rates, while having stabilised somewhat, remain higher than pre-pandemic levels, impacting affordability for many, including those looking to downsize or access specialist housing options. Housing 21's focus on affordable and supported living provides a crucial alternative in this challenging environment.
Holbrook's appointment is expected to reinforce Housing 21's strategic direction, focusing on sustainable growth, financial resilience, and the continued delivery of high-quality services. Her experience in large-scale property management and financial oversight will be invaluable in navigating the economic pressures and regulatory landscape facing the social housing sector today.
Source: Housing 21