Instagram has announced plans to take on streaming services like Netflix and Amazon Prime Video with its TV app. The social network, which launched its TV app last year, is now experimenting with longer-form content, episodic series, and Live TV.
According to Instagram, its TV app will feature channels tailored to the creators and topics users are interested in. This will make it easier to find videos to enjoy together, whether it's comedy, sports, or specific creators.
The TV app is also getting several new features, including the ability to cast content from the phone to the TV, support for horizontal videos and stories, and a dedicated section for horizontal videos. This will lay the groundwork for Instagram's ambitions to capture eyes in the living room, in addition to everywhere else.
Instagram's TV app is already available on Amazon Fire and Google TV, and is now being rolled out to Samsung TVs. The app's new features will make it easier for users to discover and watch content on their TVs.
With the rise of streaming services, Instagram is looking to expand its reach and become a major player in the living room. By offering longer-form content and live TV, Instagram is hoping to attract viewers who are looking for more than just short-form videos.