Tributes are continuing to pour in for Kevin Keegan, the former England captain and manager, who has died at the age of 75. Among those sharing fond memories is Neil 'Nello' Baldwin, the beloved former Stoke City kit man and circus clown, who revealed the depth of their two-decade-long friendship, including Keegan's surprising role as president of Baldwin's self-founded football club.
Baldwin, whose extraordinary life was immortalised in the BAFTA-winning 2014 BBC film 'Marvellous', described Keegan as a "lovely man" and a "great friend". He recounted writing to Keegan, who then met him and readily agreed to take on the presidency of the Neil Baldwin Football Club. This unique arrangement underscores Keegan's humble and approachable nature, a trait often highlighted by those who knew him.
Their bond extended beyond football club presidencies. Baldwin, now 80, shared how Keegan, during his tenure as England manager, ensured he received free tickets to national team matches and frequently invited him as an "honoured guest" to Wembley. A particularly touching gesture came when Baldwin's mother passed away; Keegan sent not only a letter of condolence but also an England rosette, a personal touch that deeply resonated with Baldwin.
Malcolm Clarke, former chair of the Football Supporters Association, who knew both men, corroborated the warmth of their relationship. Clarke noted Keegan's humility, even quoting from a letter where Keegan expressed honour at being Baldwin's club president. Clarke highlighted that Keegan's willingness to dedicate time to Baldwin, despite his high-profile career, spoke volumes about his character, especially for an England manager.
Keegan's generosity was also evident in his public engagements. Angela Smith, a former BBC Radio Stoke summariser, recalled Keegan unveiling the permanent memorial to football legend Sir Stanley Matthews at Stoke's stadium in 2001. Keegan undertook this significant task without requesting a fee, spending hours signing autographs and engaging with fans, further cementing his reputation as a thoroughly kind and approachable individual.