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Landlords reverse property sale plans amid falling values and strong tenant demand

Landlords are increasingly choosing to retain their rental properties instead of selling, as falling apartment values and robust tenant demand make renting more attractive, according to Virelle Group.

  • Falling apartment values are making it harder for landlords to sell without incurring a financial loss.
  • Strong tenant demand and reduced competition are creating opportunities for landlords who retain properties.
  • One in four London landlords who marketed properties for sale reportedly returned them to the rental market.

Estate agency Virelle Group, operating in London, Manchester, and Birmingham, reports that landlords are abandoning plans to sell their properties. This shift is attributed to declining apartment values and strengthening tenant demand, which are making rental investments more appealing.

Emily Robison, director at Virelle Group, stated that a sluggish sales market means many landlords would face a loss if they sold now. The departure of other landlords, partly due to the Renters’ Rights Act and upcoming tax changes in April 2027, has also led to a shortage of rental homes. This creates opportunities for remaining landlords, who benefit from strong tenant demand and potentially higher rental yields.

Research from Chestertons last month indicated that approximately one in four London landlords who listed properties for sale after the Renters’ Rights Act came into force subsequently returned them to the rental market. Rental supply remains under pressure, with annual asking rent growth at 2.4% outside London and 3.2% in the capital, according to Rightmove figures cited by Virelle.

Available rental listings in London have decreased by 9% year-on-year, and newly advertised rental properties are down 7%. Over the same period, tenant demand has risen by 6%. The Bank of England's decision to raise Bank Rate to 4% could also delay purchases for aspiring homebuyers, potentially keeping more households in rented accommodation.

Why this matters: The reversal in landlord selling plans could impact the availability of rental properties and influence rental prices due to changes in supply and demand.

What this means for you: If you are a tenant, this trend could mean continued strong demand for rental properties and potentially higher rental costs. If you are a landlord, retaining your property might offer benefits from reduced competition and strong tenant demand, despite ongoing regulatory and tax changes.

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