A leading property agency has drawn parallels between the strategic play of a World Cup team and the successful sale of rental properties in the UK. Landlord Sales Agency (LSA) believes landlords can learn valuable lessons from football's meticulous preparation, rapid execution, and clinical finishing to achieve optimal results in a tough market.
Found by landlords for landlords, LSA stresses understanding the market and targeting specific buyers. They sell properties with existing tenants in situ, sidestepping costly evictions and maintaining rental income right up until sale. This approach prevents financial losses from vacant periods.
The agency's 'instant attack' method markets properties directly to a network of around 30,000 chain-free cash buyers and investors, accelerating the sales process compared to traditional methods. This direct approach can secure legal completion within 56 days, significantly reducing market time.
LSA advises landlords to set realistic price expectations, typically aiming for 85-90% of vacant possession market value. They claim offering a fully managed sales process with no fees allows landlords to achieve a 'no-brainer' deal, including marketing to owner-occupiers and managing evictions as a last resort.
The core philosophy echoes championship-winning teams: minimising lost rent and void periods by securing buyers from day one and streamlining the process. LSA aims to keep financial pressure off landlords, ensuring a continuous income stream until the sale is finalised.