A striking new heart-shaped hotel resort is set to redefine a prominent section of the Las Vegas Strip following recent approval from Clark County commissioners. This ambitious project, spearheaded by developer Eli Applebaum through Kulik River Capital, will take over the long-abandoned SkyVue Ferris wheel site near Mandalay Bay, transforming a decade-old eyesore into a new entertainment hub.
The plans detail a 29-story hotel tower featuring a distinctive heart-shaped opening at its core and an exterior wrapped in vibrant LED screens. Beyond its unique aesthetic, the resort will offer extensive amenities, including over 42,000 square feet of convention space, a casino, multiple restaurants, retail outlets, and a swimming pool. A notable feature will be a covered pedestrian plaza, drawing inspiration from downtown Las Vegas's famous Fremont Street Experience, known for its massive LED canopy and lively entertainment.
Developers intend to ingeniously incorporate the existing unfinished concrete support columns from the original SkyVue project. Instead of demolition, these towering structures will be repurposed to house a restaurant suspended 265 feet above the property, offering diners unparalleled views and a truly unique experience.
This eye-catching addition to the Las Vegas skyline comes at a strategic time for the city's tourism sector. According to the Las Vegas Convention and Visitors Authority, visitor numbers saw a decline of 7.5% in 2025, reaching approximately 38.5 million. This downturn has been attributed to a combination of rising costs, international travel restrictions, and increased competition from online casinos and sports betting platforms. The new resort is hoped to inject fresh appeal and attract more visitors to the Strip.
For British travellers considering a trip to Las Vegas, this new development could offer a fresh reason to visit. Direct flights from major UK airports like London Heathrow, Gatwick, and Manchester are regularly available, with return fares typically ranging from £500 to £800, though these can fluctuate based on season and booking in advance. UK citizens do not require a visa for tourist stays of up to 90 days in the United States, but must obtain an Electronic System for Travel Authorisation (ESTA) prior to travel, which costs $21 (approximately £16.50) and is valid for two years. The Foreign, Commonwealth & Development Office (FCDO) advises travellers to check their latest guidance for the USA, particularly regarding local laws and health information. Comprehensive travel insurance is highly recommended, especially given the cost of medical treatment in the US.