Sales of LED face masks saw a significant increase of 102% year-on-year in 2025, a trend that has shown no signs of slowing in 2026, according to Lauren Starkey, a senior buying manager at Lookfantastic. These devices, which can cost between £100 and £500, use a process called photobiomodulation (PBM).
PBM involves different light wavelengths stimulating mitochondria in cells to trigger specific body processes. Consultant dermatologist Dr Derrick Phillips states that consistent at-home LED therapy can lead to gradual, modest improvements in skin, with red light potentially reducing inflammation and stimulating collagen, and blue light targeting acne-causing bacteria.
Dr Phillips notes that while LED masks can be a useful addition, they are not a substitute for basic skincare. He suggests that money is often better spent on establishing fundamental skincare routines before considering devices as an add-on. He also advises consulting a dermatologist for tailored skincare recommendations.