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Little Grandad: The Alt-Country Band Capturing UK Attention

London-based alt-country band Little Grandad is experiencing a rapid rise to prominence, securing numerous festival slots and national airplay within a year of their first gig. Their dedication to live performance and distinctive sound has quickly garnered significant industry buzz.

  • Little Grandad has played '50 or 60' gigs this year, aiming for 100 before September.
  • The band secured a last-minute slot at Switzerland's Open Air St. Gallen Festival despite being on holiday.
  • They have released three songs since their first gig in July last year.
  • BBC Radio 6 DJ Steve Lamacq became an early supporter, arranging a live session before they had released any music.
  • The band members, none of whom had been in a band or fully proficient on their instruments previously, came together just over a year ago.

Blistering breaks and pedal steel swoons – Little Grandad's debut has been a whirlwind of alt-country goodness that's left the entire music scene abuzz! With only three tracks under their belt, this quartet has somehow managed to scale dizzying heights in just nine months, culminating in a series of electrifying live shows that have earned them an enviable reputation on both sides of the Atlantic.

Playing between 50 and 60 gigs this year alone – with a target of 100 by September – Little Grandad's relentless touring schedule has been fuelled by their unwavering commitment to live performance. And it's clear that their dedication has paid off, as evidenced by their last-minute fly-in to the Open Air St. Gallen Festival in Switzerland after a cancellation slot emerged at short notice.

So, where did this alt-country phenomenon come from? It all started with an unexpected reunion between brothers Harry and Jack Lower at their family home during lockdown. While Harry was scribbling down songs on his guitar, Jack had been itching to get back into music – and the pair soon found themselves bonding over a shared love of Americana and rootsy rock.

Next came the recruitment of drummer James Brennan and guitarist Ned Ashcroft, who brought their own unique energy to the table. Despite Ned's background in orchestral music, he made the bold switch to electric guitar – while Jack even went so far as to learn his bass instrument from scratch via online tutorials (he's still paying off his kit on Klarna!).

Fast-forward a few months and Little Grandad were playing sold-out shows across the UK. But their rapid rise wasn't just down to word-of-mouth; influential tastemakers like BBC Radio 6 DJ Steve Lamacq took notice, arranging an impromptu live session at Maida Vale Studios – a rare honour for a band with no official releases at the time.

Why this matters: The rapid ascent of Little Grandad illustrates the dynamic nature of the UK music industry and the potential for grassroots bands to achieve significant recognition through dedicated live performance and organic fan engagement. Their story provides insight into the challenges and opportunities facing emerging artists in the current entertainment landscape.

What this means for you: What this means for you: As a UK music consumer, this highlights a new band to watch, potentially offering fresh sounds and live experiences. For those involved in the creative industries, it demonstrates a pathway to success through dedication and authentic engagement, even without initial major label backing.

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