Liverpool's sizzling heatwave has turned one ice cream vendor into an unlikely local hero, with residents going wild for his frozen treats. Mr Shuey, 41, a TikTok sensation known as the 'Dessert Don', says he's overwhelmed by the reception to his mobile ice cream business in neighbourhoods across Liverpool and Wirral.
With a background in hospitality spanning over two decades, Mr Shuey made a shock career change four years ago to balance work and family life. But it seems fate had other plans for him - his business has taken off, thanks to the perfect combination of social media savvy and traditional customer service. "When the sun's out everyone just screams, 'I need ice cream'," he says, highlighting the direct link between the weather and his sales.
Mr Shuey's operation stands out from the crowd. His distinctive van is always accompanied by a strong online presence, with social media posts teasing customers about his imminent arrival. And it's not just classic 99s on offer - his menu boasts an exotic selection of ice creams, including blue sherbet and bubble gum flavours that have become customer favourites.
The heatwave has made ice cream the top pick for many, but Mr Shuey is quick to point out that he adapts his offerings seasonally. "I didn't know what I was in for and every day is something new," he says of his rapidly expanding business, which now caters to diverse tastes across Liverpool.
His innovative approach has won over the hearts of locals, who appreciate the convenience and variety offered by this mobile ice cream sensation. As temperatures soar, Mr Shuey's popularity shows no signs of cooling off - a testament to the enduring appeal of his beloved treats and the community spirit he embodies.