Liverpool Football Club has confirmed a new shirt sponsorship agreement with Turkish Airlines, which will see the airline become the club's main partner from the start of the 2027-28 season. The five-year deal is valued at more than £60 million per year, bringing over £300 million to the club.
Turkish Airlines will take over from Standard Chartered, who have been Liverpool's main club partner since 2010. Standard Chartered's current deal is understood to be worth around £50 million per season, and they will transition to a global partner of Liverpool from 2027-28.
Liverpool's chief commercial officer, Ben Latty, stated that the club is "delighted to welcome Turkish Airlines as our main club partner from June 2027." He added that Turkish Airlines is a "globally recognised organisation with an extensive international network."
The club believes this new agreement with Turkish Airlines could be the most lucrative shirt deal in Premier League history. This follows Liverpool's record revenues of £703 million in the financial year ending 31 May 2025.