Liverpool Football Club has secured the most valuable front-of-shirt sponsorship deal in the Premier League, a new fair market report has revealed. According to The Sponsorship Report, the Reds' reported £50m-per-season deal with financial services group Standard Chartered is actually undervalued by over £10m and should be worth £61m.
The report, which assesses the value of football sponsorship deals in the Premier League, found that the Reds' deal with Standard Chartered is the most valuable in the league. The deal, which was announced in 2020, is set to run until 2027.
The news comes as a boost to Liverpool FC, who have been working to increase their revenue streams in recent years. The club's deal with Standard Chartered is one of the most significant in the Premier League, and the reported value of £61m is a significant increase on the £50m-per-season deal that was previously announced.
Liverpool's commercial director, Billy Hogan, said in a statement: 'We are delighted to have Standard Chartered as our main shirt sponsor. Their commitment to the club is a testament to the strength and global appeal of Liverpool FC.'
The report by The Sponsorship Report notes that the value of football sponsorship deals in the Premier League has increased significantly in recent years, driven by the growing popularity of the league and the increasing revenue generated by football clubs.