A new food market, London Epicerie, has opened in Belgravia, founded by Jared Wybrow and Raissa van Dijk. The store's concept is to offer a wide range of products for regular shopping, while maintaining the high standards of transparency, knowledge, sourcing, and service found in independent food specialists.
The founders, who also operate London Cheesemongers, have brought in a team of experts. This includes Daniel Garcia Thomas, formerly head sommelier at Brat, and nutritional therapist Edmund Swinburn, to help connect customers with producers.
London Epicerie's design, featuring natural materials like granite and oak, is intended to highlight the products and encourage customer interaction. The aim is for customers to feel confident asking questions and receiving advice on their purchases.