The City's sporting spirit is in full bloom at Paternoster Square, as the London Sports Festival's 3x3 basketball court bursts onto the scene like a slam dunk champion. Hundreds have already taken to the vibrant courtside hub, where the sights and sounds of urban sports are captivating crowds. And it's not just about the action on court – this pop-up activation has got everyone talking, with a packed programme that's as accessible as it is exhilarating.
The opening day was a masterclass in community engagement, with Basketball England taking centre stage to deliver free coaching, skills sessions, and a chance for all ages and abilities to get involved. It's the perfect follow-up to the King's Baton Relay celebration in May, which saw thousands flock to the very same court for some free-flowing basketball fun.
For 18 action-packed days, this bustling hub will offer something for everyone – from taster sessions to competitive tournaments, and corporate challenges that'll get businesses sweating. Highlights include a fully booked Sunrise Basketball Session, junior coaching led by Alex Ducasse, and a host of initiatives ensuring broad accessibility. That means free wheelchair basketball tasters courtesy of the London Titans, dedicated sessions for SEND participants powered by the London Basketball Association, women-only and Muslim women groups organised by the Black Prince's Trust – the list goes on.
But it's not just about participation; this court is also a hotbed of competition, with corporate challenges that'll get businesses fired up. Expect takeover days involving organisations like Basketball England's Aspire Programme, LondonHoops x AND1, Bouncewear, and Brixton Topcats – the perfect blend of sporting passion and City flair.
The project, delivered by Central London Alliance as part of the wider London Sports Festival, is backed by a star-studded cast of supporters. Blue Orchid Hospitality, Cheapside Business Alliance, London 3x3, and the City of London Corporation are all on board, with National Lottery funding from Sport England providing the icing on the cake. This crucial investment has expanded the number of complimentary coaching sessions, ensuring a safe, welcoming, and professionally delivered experience – and clear pathways for continued participation beyond the festival.