Luxury living has reached an icy new peak as £100,000 snow rooms become a status symbol for the ultra-wealthy. These frosty retreats are now being installed in high-end properties and even on luxury yachts, sparking debate over their worth.
The technology behind these winter wonderlands is rooted in the same principles used by ski resorts to create artificial snow. But with prices reaching six figures, one wonders if this expensive indulgence is worth it.
For some, the answer lies in exclusivity and novelty. The ability to control temperature and humidity levels allows owners to experience the thrill of snow without the hassle of actual weather. It's a unique selling point that sets them apart from the rest – and one they're willing to pay top dollar for.
The environmental impact is another story, with manufacturers claiming their systems use around 200 litres of water per week and recover up to 80% of electrical energy required to heat a swimming pool. While this may seem excessive, it's a trade-off some are willing to make for the luxury and exclusivity that comes with owning a snow room.
So is it worth £100,000? Some manufacturers believe so, touting biophilic benefits and a beneficial ambience for body and mind. For those already invested in a pool, the ability to heat it using residual energy from the snow room makes for a smart – albeit pricey – investment.