Harry Maguire's name is on everyone's lips these days - not for his defensive prowess on the pitch, but for his pioneering work in artificial intelligence. The England defender may be absent from this summer's World Cup squad, but his legacy will live on through Feedz, the sports tech platform he co-founded that's about to revolutionise table tennis coaching.
Coaches are notorious for being strapped for time - and it's a challenge that Feedz sets out to conquer. This genius platform converts those quick voice notes into structured, shareable performance reports that players can get their teeth into. Table Tennis England sees this as the key to unlocking athlete progression, and we couldn't agree more.
Evie Collier, Coach Learning and Development Manager at Table Tennis England, is over the moon about Feedz: "It's a game-changer for our coaches and players alike. With Feedz, they'll get clear direction on their performance and be able to share it with parents and other stakeholders easily." She's particularly chuffed about the voice note feature that lets coaches record feedback on-the-go - no more scribbling down notes in the dark corners of the sports hall!
Co-founder Matt White is a serial entrepreneur who's got a vision for changing the sporting landscape. "We developed Feedz to help coaches get their valuable time back, and give parents a window into their child's progress," he says. And it seems like that mission is already bearing fruit - with Premier League clubs, county cricket teams, and even US college sports already on board.
For table tennis in England, this is a welcome shot of adrenaline after the World Team Table Tennis Championships debacle earlier this year. Losing all their matches was a tough pill to swallow, but embracing AI tech like Feedz shows that they're taking proactive steps to turn things around - from grassroots to elite level.