A sartorial showdown is unfolding at the US Open this week, with leading men not in the draw showcasing two dominant menswear trends: the 'dad' and 'dude' styles. Tennis legend Roger Federer appeared on Tuesday in a trim, tucked-in navy blue polo shirt and shorts, embodying the 'dad' aesthetic.
In contrast, young Spanish player Carlos Alcaraz sported an untucked Nike vest, maroon shorts, and vibrant trainers, representing the 'dude' style. The 'dad' look is defined by straight, tight lines, muted colours, and practical embellishments, while the 'dude' style favours baggier items and adornments for aesthetic appeal.
This shift is reflected in retail, with John Lewis's latest menswear lookbook featuring sensible overcoats and cashmere cardigans. According to fashion creative director Jacqui Markham, 'dad style' represents a rediscovery of 'great menswear fundamentals'. Sales of tailoring have risen by 17% so far this year, making it one of the fastest-growing menswear categories.