Meta announced on Wednesday that its Muse assistant is now available in a dedicated iPad app, roughly a month after the assistant launched on iPhone. The company said Muse arrived on iOS and Android on 8 September.
Since that mobile debut, Muse has topped 6.6 million installs, according to estimates from market intelligence firm Sensor Tower. The app is one of dozens of consumer-facing AI agents and lets users connect their accounts to keep on top of email, meetings and bills, and to complete tasks such as booking reservations, ordering groceries, setting goals and making purchases.
Meta has been adding partners that appear in Muse as "connectors", which users can add and sign in to selectively depending on which parts of their online life they are comfortable letting an AI agent handle. With the iPad release, Meta updated the list with newer additions including connectors aimed at small businesses, such as Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo and Zoom, as well as connectors for Meta ad accounts. It also added Notion and Granola.
Meta recently announced more retail partners, including Best Buy, Gap, Sephora, Walmart and Wayfair, allowing the agent to shop those retailers' sites and complete transactions on users' behalf. Because the technology is still new, these experiences can still run into issues as websites mistake agents for bots and block their access.
On Tuesday, Meta announced it is working with industry partners on an open standard that would allow personal AI agents to identify themselves to businesses, which would help businesses sort good bots from bad.