It's a shot that left him shaken - and sparked a national debate over the rights of retail staff in the age of social media. A shop worker's unwitting appearance on Michael Barrymore's TikTok has set alarm bells ringing, as experts warn that the use of smart glasses to film everyday interactions without consent is becoming an "increasing problem".
Barrymore, a TV legend from the 80s and 90s, has built a massive following online - particularly on TikTok, where he shares hilarious clips filmed using his trusty smart specs. But this latest instalment has prompted a strong reaction from Usdaw, the union representing shop workers.
Jayne Allport from Usdaw told The Media Show that filming retail staff without their knowledge or consent is a "concerning trend". She highlighted the potential dangers for staff who may have personal reasons to keep their occupation or location private - such as escaping abusive relationships. "It's not just about being 'in the public eye'," she warned. "There are people out there who genuinely need to keep this stuff hidden."
But what exactly is the law on filming in shops? In short, it's a grey area. While you're free to film anywhere else, permission is usually needed for private premises like shops - and staff should have a reasonable expectation of privacy while at work.
The sales assistant who featured in Barrymore's video was understandably taken aback when he discovered his cameo on TikTok. He wasn't "bothered" personally, but could easily see how others might be distressed if they didn't give their consent to being filmed. This incident adds fuel to the growing debate about the ethics of smart glasses - and whether we need some serious guidelines on how to use these nifty gadgets responsibly.