A conservative group has launched a campaign opposing an advertisement that raises awareness of the HIV prevention drug PrEP. The advertisement, known as 'PrEP Wisdom', is funded by ViiV Healthcare and stars RuPaul's Drag Race judge Michelle Visage. It aims to increase understanding about medication that reduces the risk of HIV exposure.
Michelle Visage stars in PrEP awareness ad opposed by conservative group
UKPulse News DeskA conservative group has launched a campaign opposing an advertisement that raises awareness of the HIV prevention drug PrEP, despite it not mentioning sex, HIV or the LGBTQ+ community.
- The advertisement, known as 'PrEP Wisdom', is funded by ViiV Healthcare and stars RuPaul's Drag Race judge Michelle Visage.
- The Conservative Christian group One Million Moms is calling on its members to 'urge TV Land to no longer air PrEP Wisdom ads'.
- It is estimated that 2.2 million people in the United States could benefit from using PrEP, which significantly reduces the likelihood of contracting HIV through sexual contact.
Why this matters: The advertisement aims to increase understanding about medication that reduces the risk of HIV exposure.
What this means for you: This campaign may affect the availability of PrEP awareness advertisements on TV Land.