Loose powders, previously considered messy and outdated compared to sophisticated pressed compacts, are seeing a resurgence with new formulations. These updated products aim to provide benefits such as locking down foundation and concealer without the traditional drawbacks.
Charlotte Tilbury's new Airbrush Flawless Blur Loose Powder, priced at £40, features packaging designed to prevent mess and offers an ultra-smooth finish. It is described as setting concealer without caking or creasing, even under the eyes, and provides a natural look on camera.
Kosas has also introduced a new loose powder, priced at £35, which is noted for its ability to set makeup without appearing overly mattifying, allowing dry skin to retain radiance. Its microscopic particles are designed to prevent build-up in creases.
For those prioritising staying power, Maybelline Fit Me Loose Powder, costing £9.99, is highlighted for its longevity. However, its shade availability in the UK is described as limited compared to the US market.