The UK government has released new guidance to help consumers avoid buying counterfeit clothing and accessories when shopping second-hand. According to a study by the Intellectual Property Office (IPO), the global fashion industry loses an estimated £1 billion annually to counterfeiting.
The guidance, which was announced by the Department for Business and Trade, provides consumers with tips on how to spot fake fashion items, including checking labels, examining product quality, and researching sellers. The advice is designed to be simple and accessible, ensuring that consumers of all ages and backgrounds can navigate the second-hand market with confidence.
Counterfeit goods are not only a financial burden for consumers but also pose a risk to their health and safety. In some cases, fake products may be made with hazardous materials or lack essential safety features, putting consumers at risk of injury or illness.
The new guidance is part of the government's broader efforts to support the UK's fashion industry and protect consumers from scams. In 2022, the government introduced legislation to crack down on online marketplaces that allow counterfeit goods to be sold.
The opposition has welcomed the new guidance, with Labour's Shadow Minister for Small Business, Melanie Onn, stating that it is a 'positive step' towards protecting consumers and supporting the fashion industry.