A seismic shift in the world of Bordeaux wine has left UK wine lovers scratching their heads: the French authorities have officially redefined 'Claret', jettisoning centuries of British tradition. For generations, 'Claret' was synonymous with robust, full-bodied reds from the Bordeaux region – but that's all changed.
The reintroduction of 'Claret' in its new form draws inspiration from the medieval French term 'clairet', describing clear or light-coloured wines similar to a dark rosé. In an effort to adapt to evolving consumer tastes, particularly among younger drinkers who favour more approachable, lower-alcohol options and chilled reds, Bordeaux winemakers have made this strategic move.
British wine merchants are bracing themselves for the potential fallout: consumers may be surprised – even disappointed – by the lighter style of Claret. This disparity between historical British expectations and the new classification could lead to disgruntlement among shoppers who are not aware of the change.
To help consumers navigate this change, the new style of Claret will bear specific labelling: 'Appellation Bordeaux Claret Contrôlée' or 'AOC Bordeaux Claret'. These wines will have an ABV of 12.5% or lower and come from the 2025 vintage or later. Another key indicator will be any suggestion on the label to serve chilled.
The move represents a reclaiming of the term by the French, shifting its meaning back towards its historical roots while simultaneously modernising Bordeaux's appeal. While some may appreciate the lighter style, the transition period is likely to be marked by confusion in the UK market as consumers adjust to this reimagined 'Claret'.