A new platform has launched to help estate agents unlock the investment potential of properties, which they argue is being overlooked due to narrow listings that focus solely on existing features. Christopher May, founder of Property Stalker, claims many sellers are missing out on attracting crucial buyers by failing to highlight a property's future prospects.
The platform provides two white-labelled report formats: one for landlords, developers, and other serious buyers, and another tailored for estate agents to showcase a property's 'hidden upside' – including potential for extensions, loft conversions, refurbishment opportunities, and more. This approach aims to generate interest, support stronger pricing negotiations, and ultimately help agents win more instructions.
May said that most property marketing focuses on what a property is today, but serious buyers are often interested in its future potential. Property Stalker's reports can be fully branded by agents, allowing them to integrate the insights into their existing marketing materials or use them during valuation appointments and presentations to secure new listings.
The service starts from £30 per month and is not designed as a traditional valuation tool but rather as a method for presenting property potential in an easily understandable format. Currently, Property Stalker is being trialled by several estate agencies.
As the UK property market continues to navigate fluctuating conditions, this development aims to help property owners maximise value and efficiency – particularly those looking to sell in a competitive market where highlighting such potential could be a differentiator.