Proptech firm nHabit has introduced a new pricing tool for letting agents, designed to help them set asking rents more accurately. The platform uses data on rental demand and, notably, properties that prospective tenants reject.
This launch comes after the first phase of the Renters’ Rights Act, which came into force on 1 May, introduced new rules preventing landlords and agents from accepting offers above the advertised rent. nHabit argues that these changes, alongside alterations to rent increases and the abolition of Section 21, make getting the initial asking rent correct increasingly important.
The tool draws on data from nHabit’s consumer property app, which launched in February 2026. The company states that the app is on course to reach 10,000 London users by the end of September, with 150 to 300 new users joining daily. This data allows agents to analyse rejections by postcode and property type, providing insights into factors that may deter tenants beyond just the headline rent, such as location, property quality, and transport connections.
Steven Charlton, founder of nHabit, commented, “We will understand renting like Tinder understands dating. The only way to get that level of understanding is through a swipe mechanism. With swipes you can see what people don’t like, whereas every other platform only captures what people like.”