No-alcohol drinks market sees growth amid heatwave influence
UKPulse Money Desk
The 'no alcohol' category is reportedly the fastest-growing segment in the drinks sector, with heatwaves potentially influencing consumer choices.
- The 'no alcohol' category is the fastest-growing in the drinks sector.
- Heatwaves appear to be a factor in some consumers turning away from alcohol.
The 'no alcohol' category is currently the fastest-growing segment within the drinks sector. This shift in consumer behaviour is reportedly spurred on by heatwaves, which appear to lead some consumers to opt for non-alcoholic beverages.
According to the founder of Mother Root, this trend caters to drinkers seeking a treat while remaining sober.