Iconic Manchester band Oasis has given Andy Burnham, Mayor of Greater Manchester, permission to feature their 1995 hit 'Some Might Say' in a new campaign video for an upcoming by-election. The decision sees one of the UK's most famous musical acts lend its distinctive sound to a political campaign, a move that is relatively uncommon in British politics.
The track, a number one single from their seminal album 'Definitely Maybe', is expected to provide a recognisable backdrop to Burnham's electoral messaging. While specific details of the by-election in question were not immediately available, the use of such a high-profile song suggests an effort to connect with voters on a cultural as well as political level.
Andy Burnham has long been an outspoken admirer of Oasis and a proponent of Manchester's music scene. His public persona often includes references to the city's cultural heritage, of which Oasis is a significant part. This collaboration could be seen as a natural extension of his established political brand, aiming to resonate with a broad swathe of the electorate, particularly in the North West.
The involvement of popular music in political campaigns can be a double-edged sword, offering potential for increased visibility and emotional connection, but also risking alienation if not handled carefully. However, given Burnham's established connection to the band and its music, the move is likely to be perceived positively by many of his supporters and potential voters who share an affinity for Oasis's work.
While political parties often use music in a generic sense for rallies or promotional material, securing explicit permission for a specific, well-known track from a band like Oasis for a campaign video is a more direct endorsement. This could set a precedent for future political campaigns seeking to leverage cultural touchstones to engage with the public in an increasingly digital and media-saturated environment.
The by-election itself will now draw additional attention, not only for the political contest but also for the unique cultural element introduced by the inclusion of 'Some Might Say'.
Source: NME