OpenAI is expanding its advertising offerings by introducing visual display ads to ChatGPT. These new ads are designed to appear alongside images that users request ChatGPT to generate.
The visual ads are scheduled to begin appearing later this month, initially in the US only, and will feature products and services from an initial test group of advertisers. OpenAI has stated that the ads will be clearly labelled and will not influence the answers provided by ChatGPT.
This development follows OpenAI's earlier introduction of ads this year to support its free and low-cost subscription tiers, which were expanded to India in August. The company is also expanding its ad measurement tools and partnerships, and developing new methods for determining brand suitability.