Estate agents across the UK are being cautioned against the practice of overvaluing homes to secure instructions, a strategy an Essex agent argues is ultimately detrimental to sellers. Jamie Carr, a director and Community Engagement Officer at Accord Sales & Lettings in Romford, highlighted on social media that this common error often results in properties languishing on the market for extended periods and subsequently needing price cuts.
Carr noted that the temptation to tell sellers what they want to hear can be strong, particularly in a highly competitive market. However, he warned that asking prices which lack support from current market evidence rarely benefit either the client or the agent. This sentiment resonates across the property sector, with many agents recognising the trend of inflated valuations.
The modern buyer is more sophisticated than ever before, equipped with readily accessible sold price data, comparable listings, and comprehensive market information. This increased transparency means that properties priced above their true market value are quickly identified, leading to fewer enquiries, reduced viewing numbers, and prolonged time on the market. Ultimately, this often necessitates a reduction in the asking price to attract buyers.
This issue is particularly pertinent in the current UK property landscape. While average UK house prices saw a modest increase of 0.8% in May 2026, according to Halifax, the market remains sensitive to pricing. Regional variations are significant; for example, London properties continue to command higher prices but have seen slower growth compared to some northern regions. Overvaluing a property in a market where buyers are cautious about rising mortgage rates – which have hovered around 4.5-5.5% for a typical two-year fixed deal in recent months – can severely hinder a sale.
For first-time buyers, who often rely on schemes like Help to Buy (which closed to new applications in October 2022) or stamp duty relief (currently applicable on purchases up to £250,000, or £425,000 for first-time buyers), accurately priced properties are crucial. An overvalued home not only consumes their time but also risks them missing out on other suitable options. Landlords, often looking for properties with strong rental yields, are also acutely aware of market value and are unlikely to overpay. Existing homeowners looking to move up the ladder need their current property to sell efficiently and at a realistic price to facilitate their next purchase.