Collectable sticker manufacturer Panini's UK subsidiary experienced a significant decline in sales during 2025, with turnover falling by more than 20 per cent to £43.3m. This downturn follows the loss of its exclusive Premier League licence to rival company Fanatics in 2024.
Panini, which has partnered with Fifa since the 1970 World Cup, ceased printing Premier League stickers at the end of the 2025 season. Mark Riddell, Panini's UK managing director, stated in accounts filed to Companies House that the company's performance relies heavily on the quality and availability of its sport and entertainment licences.
Despite the drop in sales, Panini's profitability increased, with profit after tax almost doubling to £2.5m. The firm attributed this boost to being "favourably impacted by exchange gains." Riddell expressed confidence that ongoing investment in new licences and the strength of existing ones would help maintain operating profit forecasts.
In 2025, Panini launched a World Cup partnership with M&S Food, selling official national team sticker packs. Rival Fanatics also reported a sales slump in 2025, with total turnover down eight per cent to £360m, primarily due to the conclusion of its Manchester United partnership.