A growing number of parents are reportedly using artificial intelligence (AI) to avoid paying for traditional school photographs. This practice involves taking low-resolution preview images from photographers' websites and using AI tools to enhance them and remove watermarks.
The trend has become noticeable to photographers, with some suggesting it is widespread. School photos, a tradition dating back to Victorian times, can cost around £20 for a single print, with packages including items like keyrings or snow globes potentially reaching £100. The average expenditure on these photos is £25.
While a large primary school could generate significant revenue from photo sales, expenses such as printing, equipment, shipping, and school commission reduce the net profit for photographers.