Pernod's Pink Lillet Sees Sales Rise by a Third in UK
UKPulse Money Desk
Sales of Pernod's pink Lillet, a drink made with Bordeaux rosé wine, have increased by a third in the UK over a three-month period.
- Volumes of Pernod's pink Lillet rose by a third in the three months to mid-July.
- The increase is compared to the same period last year.
- The data was reported by research firm NielsenIQ.
French drinks company Pernod has seen a significant increase in the sales of its pink Lillet in the UK. Volumes of the drink, which is made using Bordeaux rosé wine, were up by a third in the three months leading to mid-July, compared to the same period last year.
This data was reported by research firm NielsenIQ, indicating a growing demand for the spritz-style drink among Britons.