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Phoebe Bridgers Launches Retro 'Lost Boys' Game Ahead of Album Release

Phoebe Bridgers has released a new desktop game and ringtone inspired by 'Temple Run' and 'RuneScape', following her recent single 'Lost Boys'. This move leverages millennial nostalgia to promote her upcoming album, 'Lost Weekend'.

  • Phoebe Bridgers released a new desktop game and ringtone for her single 'Lost Boys'.
  • The game draws inspiration from classic millennial video games 'Temple Run' and 'RuneScape'.
  • The 'Lost Boys' single is the lead track from her forthcoming album 'Lost Weekend', due August 14.
  • The accompanying music video features explicit references to 'RuneScape', including a cameo from Skyler Gisondo.
  • Jagex, developers of 'RuneScape', expressed excitement over the game's inclusion and positive community reaction.

Phoebe Bridgers is throwing it back with a blast of nostalgia that's set to get gamers and music fans alike quivering with excitement! The US singer-songwriter has just dropped a retro-style desktop game called 'Lost Boys', inspired by the likes of Temple Run and RuneScape – those classic games we all know and love from our millennial youth. And, if that wasn't enough, she's also hooked up a sweet new ringtone for her latest single of the same name.

The music video for 'Lost Boys' is an absolute trip down memory lane, packed with nods to RuneScape, including a petrol station scene where Bridgers and friends encounter actor Skyler Gisondo playing Old School RuneScape. But that's not all – as things heat up, the video takes us on a wild ride through a virtual 8-bit world that'll have any old-school gamer grinning from ear to ear.

Jagex, the Cambridge-based devs behind RuneScape, are absolutely thrilled about the collaboration, saying it's "incredible to see Old School RuneScape popping up in unexpected places like this." They're massive fans of Bridgers' work and director Lance Oppenheim's filmmaking style, so when they got asked to lend a bit of Gielinor magic to the video, they jumped at the chance – and it shows! The result is a cultural mashup that's all about tapping into those nostalgic feelings we all love.

The new game and ringtone combo is designed to get Bridgers' music in front of an even broader audience – particularly millennials who grew up playing these iconic games. And, as Jagex's spokesperson points out, it's not just about the gamers: "moments like this remind us how Old School and RuneScape continue to live well beyond the games themselves." So get ready for a blast from the past that's all about embracing the present – with Phoebe Bridgers' 'Lost Weekend' album landing on August 14!

But, if you're planning to catch Bridgers live at one of her arena shows in September (North America) or November (Europe and UK), be warned: no mobile phones allowed! The artist wants fans to enjoy an immersive concert experience free from digital distractions – which just means you'll get to lose yourself even further in the music.

Why this matters: This initiative highlights the growing trend of artists leveraging nostalgia and interactive digital content to engage audiences, potentially influencing marketing strategies across the entertainment industry. For UK businesses like Jagex, it underscores the enduring cultural relevance and commercial opportunities of their intellectual property.

What this means for you: What this means for you: This trend of integrating gaming and music could lead to more immersive and interactive promotional content from your favourite artists. For UK gamers, it showcases the continued cultural impact of home-grown games like 'RuneScape'.

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