Get ready to kick off your England World Cup celebrations with a Mexican twist! Casamigos Tequila is bringing a taste of fiesta flair to London's pubs with their pint-sized margaritas, dubbed 'Quarteritas'. These miniature masterpieces will be served in specially designed glassware that's as bold as the Three Lions' ambitions. The initiative is set to take over a selection of top London establishments, including The Audley, The Blue Posts, Copeland Social, and others.
As England gears up for the tournament's big matches, these participating venues will be offering a refreshing alternative to traditional pints. It's time to think outside the glass – or should we say, pint! This innovative move is all about shaking things up and giving fans a new way to enjoy the beautiful game.
Behind the creative genius of this pint-shaped revolution lies author and host Laura Jackson, who collaborated with Casamigos to bring this unique concept to life. Her design inspiration was born from a fusion of football's iconic imagery and the vibrant spirit of Cabo San Lucas – reimagined through the lens of British pub culture.
Liam Loughran, General Manager at The Audley, believes that match-day drinking habits are evolving. While pints will always be king, he notes that cocktails are increasingly becoming a fan favourite, especially during summer sporting events. And who can blame them? A Quarterita on a sunny day while watching England take on the world is the ultimate match-day treat.
Casamigos' Kandace Williamson explains that the brand's ethos revolves around connecting friends and creating unforgettable moments – and the Quarterita embodies this spirit perfectly. By taking a globally loved cocktail and giving it a distinctly British twist, they've created something truly special. And for those who fall in love with these unique glassware designs, you can even buy your own Quarterita glasses through Glassette!