Polestar is set to reveal its Formula 2030 concept in October, which will preview the designs for the next Polestar 2 and Polestar 7. This concept is the first clean-sheet design under design chief Philipp Römers, who joined the company in January 2025.
The Formula 2030 is described as a "bold evolution" of Polestar's existing design language, featuring a low and wide stance with angular surfacing and heavily cambered front wheels. It also incorporates an S-duct at the front and retains Polestar's blade-shaped daytime-running lights.
The next Polestar 2 is expected in 2027, replacing the company's longest-established model. The Polestar 7, anticipated in 2028, will be a compact SUV built in Slovakia on a Volvo platform. This model is considered commercially significant as compact SUVs represent one of Europe's largest car market segments.
Polestar is aiming to increase its annual sales to 100,000, compared to around 60,000 in 2025. The company reported a net loss of $842m (£623m) in the first half of 2026, an improvement of 29 per cent from the same period in 2025. However, a "material uncertainty" regarding its ability to continue as a going concern was flagged, dependent on debt refinancing and securing further funding.