As the summer months approach, Italy's Amalfi Coast gem, Positano, prepares to dazzle a new wave of visitors with its unmistakable blend of drama and charm. The picturesque town has been a magnet for discerning travellers since American author John Steinbeck championed it in 1953, when his article in Harper's Bazaar paradoxically touted the destination as 'inaccessible', unwittingly fuelling its allure.
The original fishing village transformed rapidly into a sought-after hotspot after Steinbeck's endorsement, drawing presidents' wives and princesses who braved the challenging terrain for a taste of Positano's unique charm. Today, with just 4,000 residents calling it home year-round, the town swells to an astonishing size during peak season, as tourists from around the world flock in search of their own 'la dolce vita'.
Getting to Positano is itself an adventure. While arriving by yacht remains the epitome of glamour, most visitors arrive by ferry or bus, releasing them into the town's steep, winding streets. For those brave enough to take on the SS163 coastal road from Naples, a Vespa rental is often the best bet – but be prepared for hairpin bends and breathtaking views.
Positano's narrow pathways, originally designed for goats, now burst with boutiques selling lemon-themed souvenirs and local artisan goods. It's estimated that four-fifths of Positanesi work in the tourism sector, a testament to the town's ability to adapt while preserving its character.
Beneath the surface-level glamour, however, lies an authentic Italy waiting to be discovered – one that eschews the commercialisation and crowds for a more sensual experience. Home-grown establishments like Le Sirenuse and Villa Treville offer a polished standard of elegance, while private estates like Torre Sponda provide secluded havens just metres from some of the busiest viewpoints.
For those seeking an escape from the day-trippers, consider booking one of these exclusive properties. Just remember: for UK travellers planning a trip to Positano, be prepared for crowds during peak season – and book ahead to avoid disappointment.