It speaks to Prem Rugby's ambition that its chief executive Simon Massie-Taylor is jetting off to the United States to drum up investment and sponsorship for the English game. The league – unlike many other top-flight union competitions – is actively seeking to go beyond its traditional market in order to attract financial support.
Prem Rugby CEO's US trip aims to learn from sports commercialisation
UKPulse Money DeskSimon Massie-Taylor is visiting the United States to drum up investment and sponsorship for the English game, with a focus on learning how US sports commercialise their assets.
- Prem Rugby CEO Simon Massie-Taylor is in the US to attract investment and sponsorship
- The league is seeking to go beyond its traditional market to attract financial support
Why this matters: The success of Prem Rugby's trip could have a significant impact on the future of the sport, with potential investment and sponsorship opportunities.
What this means for you: If you're interested in investing or sponsoring sports teams, this development could be relevant to your interests.