Prime Video has made a public appeal to fans of its popular teen drama, 'The Summer I Turned Pretty', urging them to refrain from visiting the show's filming locations. The streaming service stated that the presence of fans on set is creating 'real safety concerns' and causing significant disruption to the production schedule. The series, which has garnered a substantial global following, is currently filming its third season.
The show, based on the best-selling novels by Jenny Han, primarily films in Wilmington, North Carolina, a location that has become synonymous with the fictional Cousins Beach where much of the story unfolds. While the enthusiasm of its fanbase is a testament to the show's success, the production team has expressed that the current level of on-set visitation is unsustainable and poses risks to both cast, crew, and the fans themselves.
'The Summer I Turned Pretty' has resonated strongly with a young adult audience, both in the UK and internationally, since its debut. Its themes of first love, friendship, and summer holidays have made it a hit, leading to widespread anticipation for new seasons. The series is available for streaming exclusively on Prime Video in the UK, making it easily accessible to its British fanbase.
This situation underscores the growing challenge for popular productions in an age where social media allows fans to pinpoint filming locations more easily. While fan engagement is often encouraged, direct interaction with a live set can lead to unforeseen safety issues, including interference with equipment, disruption of scenes, and the potential for accidents in a busy, professional environment. Production companies are legally bound to ensure a safe working environment, and unauthorised access can complicate these efforts.
The show's continued popularity, often discussed across social media platforms in the UK, means that any disruption to its production could ultimately impact the release schedule for eagerly awaited new episodes. Prime Video's request is a clear indication of the seriousness of the issue, prioritising the safety of all involved and the smooth progression of filming for the upcoming season.