The Pro Climbing League (PCL) has secured £3.2m in funding as it prepares to launch the sport's first professional circuit. This investment comes ahead of its debut season, scheduled for next year.
Among the investors is Redrice Ventures, which counts Andy Murray and Alistair Brownlee as associate partners. Redrice Ventures was also an early backer of the British sportswear brand Castore. Other investors include Active Partners and Accelerate Ventures.
The funding follows a successful proof-of-concept event held in Greenwich earlier this year, which featured competitive climbers and sold out within 24 hours. PCL co-founder Danaan Markey stated that climbing "deserves a league worthy of the athletes, the audience and the culture."
The Pro Climbing League plans an inaugural three-date season from January to March next year, with events in Berlin, Paris, and London. Organisers aim to expand to five events in 2028, including at least one in the US, and will use the new funding to develop the business.
Climbing has seen a significant increase in popularity, joining the Olympic programme for Tokyo 2020. The amateur scene is estimated to be worth £36bn and is growing by 15 to 20 per cent annually.