Britain is experiencing an "AI belief challenge" due to public scepticism about job losses and corporate greed, states Michael Hayman, UK Chair of BPI Group. This situation necessitates that companies align technological advancements with human interests.
ONS research indicates that only 36% of adults in Great Britain believe AI will benefit them. This suggests Britain faces not only an AI adoption challenge but also an AI belief challenge.
The second annual BPI Reputational Resilience Index highlights a widening gap between the increasing capabilities of AI and public trust in it. The most damaging narrative tested was the claim that companies use AI to cut jobs and increase profits.
The risk for businesses is that an anti-progress narrative could take hold. Companies' perceived values appear to influence how consumers react to negative claims, as demonstrated by a stress test of two major UK financial services firms.